THE CHALLENGE
Develop a browser-based AR experience that works across all devices without requiring app downloads. The experience needed to blend seamlessly with real-world environments.
Performance optimization was critical for maintaining smooth framerates on mobile devices while rendering complex 3D objects.
THE SOLUTION
Using WebXR and 8th Wall, we created a cross-platform AR experience with surface detection, lighting estimation, and realistic occlusion. Custom shaders ensure objects blend naturally with the environment.
The project garnered over 2 million interactions and was featured at major tech conferences including CES and Mobile World Congress.
